Karl Smith the e-Version

I am a technologist, creative thinker and architect who fully understands digital - strategy, business analysis, architecture and online marketing able to do the job as well as talk about it. I am an expert partner for outsourced digital strategy and definition services.

I am involved in strategic web, enterprise and e-commerce internet projects and clients whose main focus is increasing transaction frequency and accuracy through the provision of a high quality and responsive user experience. I strongly believe that 'one size does not fit all' and am able to track change and innovate to assist clients in extending their current reach and effectiveness. This is accomplished by utilising and understand best practice digital principals including User Centered Design (UCD) and Human Computer Interaction (HCI) I am able support effective business and consumer alignment and engagement.

I am involved in delivering both strategic and development level projects for software, intranet, extranet and internet web systems. My main focus is the provision of simple and effective, high quality consistent user experience.

I am based between London and Edinburgh and am of Irish heritage making cross cultural thinking a fact of life, I also has strong links with both France and the USA.